Emerging as a Brand - (Case Study of BOAT and HAMMER)

 Emerging as a Brand

(CASE STUDY OF BOAT AND HAMMER)

 Just a small question from you Folks. How many of you have heard about the company of headphones and sound known as a Boat.  Well if you know about this company then you might know about this voice as“ Power on you are now plugged into Nirvana”,  or Adios Amigos powering off.  

For those who don't know, these are the voice instructions that appear when you turn on and off boat headphones or speakers.

Nowadays, everyone has their earbuds, as I've seen individuals riding on the subway or to their favourite restaurant wearing neckband Bluetooth headphones around their neck in an attempt to appear funky. Ironically, I have one set of neckband headphones that I use throughout my workouts. But have you ever wondered why these types of headphones have become so popular in recent years?  We'll be talking about it on this blog

 Hello, my name is Pranshu Gupta, and I'd like to welcome you to another marketing blog.

Rise of boat company: 

Back in the era of earphones and headphones where Samsung, Bose, Skull Candy, and Sony audio used to be top of the line, and for the company like a boat with an initial investment of 30 lakh only with the help of effective marketing techniques, grew tremendously there, USP of providing good earphones in an effective budget received publicity in the Indian market.  Boat’s founder. Aman Gupta, discovered a market potential when he noticed that consumers in India were seeking inexpensive headphones with endurance. So, with this notion in mind, he launched an ear-wear gadget company with the tagline "plug into Nirvana."

As the boat company debuted basic earphones, the early days were always frantic and tough, but today they have a category of more than 200 variations of sound systems, earphones, and headphones, and they are the market leader in the music sector. They are also eligible for many accolades for being India's number one global wear brand. With a current worth of 2500 crores as of 2022, what is truly a great company, and one can conclude that the boat firm has properly employed the marketing strategy, and they have discovered the opportunity and closed it with the quality products

Marketing and Aggressive Marketing: 

A marketer once said, "Stopping the advertisement to save money is the same as stopping the watch to save time."

In the case of boat, we may argue that how much money the boat spends on marketing equals how much market capitalization it has in the market, with hundreds of celebrities such as Kiara Advani, famous cricketer Hardik Pandya, and actors such as Kartik Aryan endorsing boat company. The boat brand benefited from the influencer marketing campaign and sales of the boat climbed by 10% immediately following Shark Tank India.

 

Various techniques have lately been implemented. The boat also sponsors large events such as sunburn, even though sunburn is a very large event sponsored by several corporations. Boat, an Indian company, has a tremendous potential to sponsor a large event such as Sunburn. The concept of sponsorship marketing, in which boat provide free stickers and other freebies with their goods. If you ask me as a marketer, it's a brilliant marketing approach, thus I'd like to remark that small businesses can learn a lot from Boat.

Boat challenges:

How many of you agree that obstacles are essential in life? 

Everyone believes that, yet no one wants to face obstacles in their lives.

If someone asks you, "What do you want out of life?" Many would simply respond, "I want to sleep." Leaving aside all the jokes,

Challenges were constantly there for a corporation like a boat, as illustrated by the company Hammer.

Hammer has a limited portfolio because it is a firm that deals with headphones and smartwatches. The difference between HAMMER and BOAT is - Hammer is a newcomer to the industry, and it was eroding boat market share. 

You know how I found out about the Hammer. Any ideas, guys? The correct response will be rewarded with a large Dairy Milk chocolate.

One and only  Shark Tank.

Pitch of Mr Nandwani(founder of Hammer)

Recently, I witnessed an episode in which the creator of the Hammer firm, Mr Rohit Nandwani, came to discuss his business plan and marketing methods, such as how he has been creating the same things as those created by the boat. Every Shark was stunned, and the creator of the boat firm, Mr Aman Gupta, was also present as a judge. Mr Aman Gupta, the boat's creator, was able to acquire his 40 per cent stock by handing him one crore after his fantastic presentation.

 Doing something new: 

Mr Aman Gupta is always eager for accomplishing something amazing, and he stated on Shark Tank that if I invest in any of the startups, it will mean something to the world. He told this to the inventor of the hammer, and he promised Me. Nandwani that with his support, he would build a large Empire. Larger than a boat

Future Plans for hammer

The notion of core competency will be inherited by a hammer, as Mr Aman Gupta proposed to him that they would focus on their core competency, which is electronic toothbrushes because there is no replacement while doing an analysis. Mr Aman Gupta anticipated that the electric toothbrush market would be extremely rapid and that they would succeed in it. He will also guide him in their wireless headphones and earphone market by giving him suitable infrastructure and financial knowledge.

Moving forward:

To become a great businessman, one must recognize that racing for money is not always the best approach. The other Shark Tank judges were willing to invest 3 crore rupees with less stock in Hammer, but the creator of Hammer, Mr Nandwani, knew that if we went with Aman Gupta, his prospects of developing his firm would be doubled.

Aman Gupta excelled in the sector of headphones and Bluetooth by employing the appropriate marketing strategies, and I am certain that the same growth will come to Hammer, and every individual in this globe will identify Hammer just like a boat manufacturer is recognized by everybody.

-Pranshu Gupta

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