Rise of BIG BOY TOYZ

Rise of BBT

Big Boy Toys primarily known as BBT, a Gurugram based automobile company that deals in pre-owned luxury cars, came into existence in 2009 and since then the company is growing exponentially. Jatin the owner of BBT has a keen interest in cars from his childhood, and his desire of playing with cars drove him to start his own car dealing company. He got his first leap when he was only 17; He reconditioned a used Mercedes S class car and sold it at a handsome profit.

He started his business with initial borrowing of 70,000 rupees which he took from his dad and started the studio in 2009. Initial year was proven quite challenging for BBT as the concept of selling pre-owned car in The Indian market was not easy until Jatin came into the market and revolutionized the game and now his company controls over 3 % of the automobile market which he is planning to extend to 30 % in near future.

Jatin himself has done mechanical engineering which makes him master in technical knowledge and later he completed his MBA from a college in Delhi which honed his business skills.

In the current scenario BBT has the largest car studio in Asia with area of 36,000 square feet’s where it has more than 180 cars all under one roof of 30 brands. The company has expanded its stems from Delhi to Hyderabad, Bengaluru and Mumbai.

 

What makes BBT stand out in competition

BBT deals in sales and purchase of pre-owned luxury cars and what makes them stand out of competition is quality, the quality of vehicles that they deliver to their customers and this is the reason why they have a strong customer base.

Before purchasing any used car the vehicles has to go through 151 meticulous quality checks failing in any of the test the car is rejected, Company takes care about the minute information of the cars. Mileage has been a problem in luxury car and in pre-owned car it arises as the major challenge and to overcome this challenge company has decided not to purchase cars having purchase year 2015, and has not exceeded 20,000 km.

The crime report of the vehicle is also verified and apart from that other details like insurance, RTO and servicing is also taken  care of  and this makes purchasing a car from BBT a hassle free 29 minutes process which can even be done over a phone call.

 

How do BBT market themself

BBT takes pride in not even making a single cold call, Jatin himself don’t believe push market strategy rater they use pull market strategy, BBT spend a huge amount on advertisement and sponsorships of events to position themselves in the market.

BBT provides their luxury cars to various production companies for movies and songs and their cars can be seen flaunting in many musical videos and movies. They have associated their name with celebrities by selling cars to many of them like Virat Kohli, Rohit Sharma, Neha Dhupia and many more and this makes them class apart in the game. 

Big Boy Toyz provides quality cars at great deals and which attracts more and more customer and in return their customers promote their brand and word of mouth publicity works for them.

India ranks on 13^th position in number of millionaires and for them luxury cars is no more a luxury rather it has become an status and thus to make pre-owned exclusive high end cars accessible  for everyone BBT imports car  from all across the world. In an interview Jatin told that his company is importing more cars than the parent company itself. So who would not like to buy a Lamborghini Gallardo, Bentley or a Ferrari at an affordable price?

 

USP of BBT

BBT is known for providing exotic wheels at a definable price but what makes it unique is the quality of wheels they provide. Quality is the first and foremost priority, before purchasing any vehicle it has to pass 151 rigorous quality checkpoints failing in any of them is not purchased. In the initial year of BBT, the market was challenging as the concept of selling pre-owned luxury cars were new and quality was the main concern but as the time passed and Quality has become the USP of BBT and now customers don’t even question for quality, they know if they are buying wheels from BBT quality is not a the thing to ask for.

Apart from quality BBT studio is one of the largest car studios in Asia and it has more than 30 luxury brands all under one roof. BBT has started importing used cars from foreign countries as well and no other competitor is able to do this. In fact BBT is importing more cars than parent company.

Option of swapping car is also available at BBT, if anyone is bored of using old wheels and want something new they can just land at BBT swap their old wheels for new all they need to pay is the difference and this is a complete hassle free 29 minutes process as stated by the company.

 

Future Plans of BBT

BBT started in 2009 with a small studio and now it has biggest studio with more than 30 luxury brands in Asia. Currently BBT is running 3% of total market but in near future they are planning to capture 30% of the total market. Initially the growth rate of the company was 14-15% but now the company has seen an exponential growth 30-40% over recent years and it has recorded a turnover of Rs. 250 Crore in the year 2017.

BBT has revolutionized the game of automobile sector in India and in near future they are planning to expand at global level.

 

Hope this blog has given you a clear picture of Big Boy Toyz for more amazing cover stories stay tuned to the marketing spot.