Urban monkey (Emergence of funky style)
Urban
monkey (Emergence of funky style)
Let me give you an example: envision yourself
doing a dance, singing, rap, or anything else in front of an audience. Everyone
is watching you perform, and after seeing you, they desire they could be like
you. Now imagine you're dressed in amazing clothes that reflect your
personality: crazy clothes, funky headgear, and so on.
In 2014, a guy named YASH spotted a market
opportunity where he recognized that these quirky garments were not accessible
in the market with a specified brand and if a person wanted to purchase
them……... Well, they couldn't since they weren't available in the market.
Grabbing opportunity:
As a great marketer named Philip
Kotler discovered, marketing is all about hunting for opportunities
and seizing them as much as possible. Mr. Yash founded an urban
monkey enterprise based solely on these criteria. Monkeys are known
for their mysterious activity and funkiness, as the name implies, and urban
arrived with the urban culture style of funk in comparison to all the
mischievous actions of monkeys. When Mr. Yash, who is originally from Hong
Kong, came to India in 2014, he observed that the funkiness apparel industry
was untouched, and he sensed a tremendous market development potential in it
simply by looking at it there comes the emergence of the urban MONKEY BRAND
Trodden
steps of urban style:
With
all the hard work and dedication, Urban Monkey took off in the market, and Mr.
Yash suddenly realized that the current market strategy in which they were
working on D2C channels, which included all the online shopping applications
such as Flipkart and Amazon, was not able to make as much profit in that sector
of D2C channels.
With all of his team's study, they came up
with a fresh concept of publishing their official application, which was
available on all platforms such as the Play Store and the Apple Store, and the
introduction of their website was also a major success for them.
Sensational tactics:
How many of you think that business-specific
targeted marketing is critical?
According
to the report, over 85 percent of marketers feel that a company's success is
always due to excellent marketing. Just by looking at this approach, Mr. Yash
built a particular target group, and he only performed marketing to those
individuals who are the targeted clients, rather than focusing on a large
market with mass consumers. Targeting only segments made it very easy for him
to devise marketing strategies and sales promotion techniques to market their
product. Initially, they developed an opportunity where he realized that the
market for funky caps was not available in the current scenario, and thus he
got the idea of designing funky caps.
As they began filming Hip Hop and Rap movies
with prominent rappers dressed in Urban Monkey gear, the concept of internet
marketing occurred to him. This not only drew the attention of consumers, but
it also attracted the curiosity of many others who were previously uninterested
in buying garments, but after seeing their renowned rappers and actresses, they
were.
They currently have over 120 videos accessible
on websites that feature all the hip hop dance and raps.
All sponsorship announcements are displayed
before any major event, such as this event is sponsored by XYZ corporation or
this event is backed by ABC limited. This is known as sponsorship marketing,
and it is what urban monkey used to sell their clothing items.
During the early stages of their development,
they launched hats and caps with loads of funkiness in them,
which fortunately proved to be a boom in the market where Mr. Yash was able to
sell every single item and all the items were out of stock, all thanks to
sponsorship marketing and online marketing.
More than 140 events are sponsored by an urban
monkey, and as a result, they have a great deal of goodwill among their loyal
customers.
Fantastic customer care facilities:
As we all know if a business wants to remain
in today's customer-oriented industry, the urban monkey
is always one step ahead in keeping their customers happy, which is why they
have over 450 artists that are recognized globally backing them.
It is surprising that an urban monkey can
reach this pinnacle peak in just a few years. Furthermore, their return policy
is fantastic if you don't like the goods.
Urban monkey in shark tank:
We are all aware that, out of 200 nations,
India is among the top five in terms of fresh startup ideas, with urban monkey
firm being one of them.
Their market share increased after Mr. Yash,
the creator of urban monkey, appeared on Shark Tank India.
His pitch in Shark Tank, india
was phenomenal where he presented different
ideas and demonstrated his true dedication and consistency when he told the
sharp about the net profit of 3 crores in just three years all the Sharks were
impressed by him and his company market cap quadrupled after his pitch in Shark
Tank
Moving forward:
For each new expanding business, innovation is
critical, therefore urban monkey kept this in mind as well, and they entered
the range of apparel beginning with Different categories of accessories that
could be won by a lady or a guy, During COVID-19, hats and clothing, wallets,
and a face mask are required. Jacket, belt, and so on.
Although he was not able to get any funding
from Shark in Shark Tank he got what he wanted that was publicity and after
that episode of Shark Tank the market capital of urban monkey grew
tremendously, continuing with all the apparel and doing more innovations urban
monkey is taking the lead in the market and I hope as a marketer that this
company will achieve fantastic Heights in coming time.
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