Caselet on organic india
(Connecting us with our roots)
The rapid rise of industries and factories
led to development undoubtedly. We are racing towards easier life!! Aren’t we?
But are we leaving something behind? Yes! We
have left the roots behind, we are way ahead towards development; humans have
created shortcuts to everything. Though I can prove the statement. Seasonal
veggies aren’t seasonal anymore we can literally get any fruit, any
vegetable in any season from any of the nearby grocery stores.
So considering the fact, is it a good thing
or a bad one? Definitely, it is a good thing but also we are leaving the legacy of our
ancestors and their way of living behind. So, in this world of modernization, there
are still so many companies that are trying to keep us connected with our
roots. Organic
farming and organic
products are so much in trend these days. But our ancestors were way ahead
of these trends and earlier organic farming methods were just too common for
farming.
So, in this article, we will be touching on the
timeline and marketing
strategies of a company - Organic
India, the company that tries to link us with Mother Nature with the
products that are processed through organic methods.
The company started with a mission to serve
all with eco-friendly products derived directly from nature without the
intervention of chemicals. The company started its projection around the ’90s, when
a group of people from across the globe, where came to see a spiritual
leader (commonly known as PAPAJI). Inspired by
his teaching and way of living the group decided to start a holistic business
that would revolutionize the face of organic linked business in India.
How does Organic India
tap the Indian audience through their brand?
Organic India being a cosmetic brand
reaches its target audiences’ eyeballs through a digital
and print mediums, though the organic brand does not employ TV as a medium
for advertisement. The superior quality of the brand does half of their
advertisement work. Confused how? When a brand serves its audience with high-quality service – the customers in return help the brand through “Word of
Mouth” and that’s how the brand, Organic
India floats in its respective market. The loyal set of customers that the
brand has is its core strength.
The brand believes in creating awareness
through various digital campaigns and influential marketing. The company
majorly targets the millennial and GenZ generation audiences hence
the platform the company uses as an active mode of advertisements. The algorithm of Instagram
is undoubtedly in favor of the brand, as millions of hashtags
are working for the company, and many mid and high ranged followers are posting
about the company and influencing the GenZ generation.
The company recently launched a campaign #FightRight
highlighting immunity-boosting through sustainable organic products, the
campaign was launched amid covid, and the result of this campaign was a huge
success as the campaign hit three targets at once. Sara Ali Khan was the icon
for this hashtag campaign, the actress is primarily known for her healthy
lifestyle. The company further collaborated with a few hospitals amid the covid
and delivered Organic
India Immunity Kits.
Cut short the company does not rely on television-based
advertisement rather they promote their products through digital and print
media.
A lot of products are placed in the
company’s portfolio in many verticals namely – Body care, packaged food, Herbal formulations,
and Tea variations.
The life-cycle of products starts from farms where they are cultivated without
any harsh chemicals, farmers are employed for this work resulting in many houses
getting employment and the right direction to grow. The grown crops are then processed
in the warehouse and again no chemicals are included in this process. The
company uses an absolute holistic approach to sustainable healthy living.
And with the healthy holistic approach, I
would like to take your leave. I hope you loved this piece of content.
-
Rahul Sigh Rathore
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