IKEA
(Tale of Revolutionary marketing) IKEA , a Swedish firm, has just expanded into India after operating in over 25 countries. For those who are unaware, IKEA is well-known for its low-cost, high-quality furniture , as well as it's home design goods . But before we go any further, let me tell you about IKEA's history. Before we go any further, I have a question. How often in our lives do we unwittingly underestimate others around us? According to a study, around 73% of people do this. Remarkable history: This is the story of Mr. INGVAR KAMPRAD , the creator of IKEA , who was similarly underestimated by the public. The plot begins in 1943. On his family farm, Mr. KAMPRAD began selling Christmas cards, pencils, and stationery products. But, the problems were never leaving his side as Everyone used to make fun of him because he was dyslexic. (MR. INGVAR KAMPRAD) Despite all the people who tried to demotivate him, he never took any...
